Senior CRM Product Manager

Succeed by shaping what matters

We’re BDO, one of the UK’s largest accountancy and business advisory organisations, helping ambitious businesses, their owners and management teams navigate a changing world.

With circa 8,500 people across the UK and Ireland, backed by a global network spanning 169 countries, there’s lots of knowledge, experience and different thinking to draw on here. But what matters is what you bring to it; your ideas, perspectives - the things you care about getting right.

So, here’s where you come in:

The team you’ll join

Our Sales & Marketing team helps us understand our markets, build relationships and communicate what we do.  

You’ll work with different teams and sectors, bringing your ideas to campaigns, insights and engagement across the business. It’s a collaborative environment where you can challenge thinking, take ownership of your work and see how your contribution connects to the bigger picture. 

The role you’ll have

In this team, development is central to how we work. You’ll have access to high-quality training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly. We use evidence and feedback to improve performance and focus effort where it makes the biggest difference.

The Sales and Marketing team are recruiting for a Senior CRM Product Manager. The Senior CRM Product Manager is accountable for the day-to-day product leadership of the firm’s CRM platform built on Microsoft Dynamics 365, ensuring it delivers commercial value, supports adoption of the firm’s sales methodology, and enables growth priorities through consistent usage, reliable data and fit-for-purpose capability.

A core expectation of the role is operational performance management of the CRM product. The Senior CRM Product Manager will run a monthly product performance cycle and provide a clear BAU performance pack to the Product Owner and key stakeholders, covering adoption, usage and data discipline, service performance, backlog health and delivery velocity, release quality, and improvement actions.

In this role you’ll:

• Partner with the Product Owner to shape the CRM product vision and translate it into a clear roadmap and quarterly delivery plan.
• Establish and run a cross‑functional taskforce to schedule delivery backlog and manage trade‑offs.
• Partner with the D365 Solution Manager/Tech Lead on sprint planning, releases and governance.
• Own the operational performance of CRM as a product and provide monthly product performance pack.
• Sponsor adoption strategy with CRM Business Operations: training plans, guidance, usage standards and targeted interventions.
• Partner with the Data Office to align data standards and ensure data quality improvements are prioritised alongside feature delivery.
• Represent CRM across the wider ERP/Product Network and coordinate shared change planning where required.
• Lead and develop the CRM Business Operations team, building clear ways of working and continuous improvement.

You’ll be someone with:

• Significant CRM product management or senior CRM leadership experience in a complex organisation.
• Strong Microsoft Dynamics 365 expertise and ability to translate commercial needs into product decisions
• Proven ability to run structured delivery governance with technical teams (sizing, sprint/release, testing).
• Strong operational mindset: able to manage BAU performance, reduce recurring issues, and improve service reliability.
• Strong stakeholder influence; able to prioritise and challenge constructively in demand>capacity contexts.
• Experience improving adoption, data quality and measurable value of CRM.
• Experience partnering with a Data Office and enterprise governance beneficial.
• Experience in professional services / partnership-led organisations beneficial.

Key platforms and data

• Microsoft Dynamics 365 (CRM)
• Backlog and delivery tooling (e.g., Azure DevOps)
• Demand intake tooling (e.g., ServiceNow / Monday.com)
• Reporting (Power BI) and enterprise analytics platforms

You’ll have people around you to learn from, ask questions and share thoughts with, alongside learning programmes to enhance your skillset and digital platforms to ease your work. All of this helps you succeed in achieving those big (and personal) dreams.

How you’ll succeed

You’ll have plenty of ways to develop at BDO; you might build deeper expertise in what you already do, take on something new or simply get better at the things that matter to you.

How and where you work matters too. Our agile working framework is designed around our Better Together approach: bringing more in-person time with clients and teams, creating more opportunities to share ideas, build confidence and develop day-to-day.

Whatever success looks like to you, you won’t be shaping it alone. You’ll have people around you who want you to do well, and plenty of opportunities to make it all count.

That’s how we’ll all continue to succeed by shaping what matters.

Apply now.

At BDO, we want everyone to feel included, valued and able to succeed. We welcome people from all backgrounds and are committed to improving access to opportunities – work we've been recognised for as Company of the Year at the 2026 British Diversity Awards. Because we know different experiences and perspectives make us stronger.

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