Markets Activation Senior Manager

External

Succeed by shaping what matters

We’re BDO, one of the UK’s largest accountancy and business advisory organisations, helping ambitious businesses, their owners and management teams navigate a changing world.

With circa 8,500 people across the UK and Ireland, backed by a global network spanning 169 countries, there’s lots of knowledge, experience and different thinking to draw on here. But what matters is what you bring to it; your ideas, perspectives - the things you care about getting right.

So, here’s where you come in:

The team you’ll join

Our Sales & Marketing team helps us understand our markets, build relationships and communicate what we do.  

You’ll work with different teams and sectors, bringing your ideas to campaigns, insights and engagement across the business. It’s a collaborative environment where you can challenge thinking, take ownership of your work and see how your contribution connects to the bigger picture.  The Sales and Marketing team are now looking to recruit Markets Activation Senior Managers, aligned to either Deals, Tax, Audit or Firm, based in our London Baker Street office.

The role you’ll have

Responsible for developing and delivering business development strategy and plan aligned to growth and market priority areas, including the firm’s Target and Priority Client programmes. The role builds sponsorship and shared agreement with senior stakeholders on partner routines, business development focus and success measures, and ensures activity is delivered through business development standards and ways of working.

Working closely with the Head of Markets Activation, this role connects firm direction to local execution—maximising adoption of central Proposition Packs and business development Packs, identifying gaps, and coordinating cross-functional collaboration to enable solution-led selling. The role acts as a change agent by embedding best practice, improving adoption, and using insight and KPIs to drive interventions.

Key responsibilities

• Develop and maintain markets activation strategy and deployment plan for the area, translating firm priorities into practical partner routines and actions.
• Build shared agreement with senior business stakeholders on markets activation priorities, cohorts, cadence, responsibilities and measures.
• Ensure the deployment plan explicitly covers relevant Target and Priority Client programme needs, including partner routines and follow-through expectations.
• Align local plans to the wider markets activation portfolio and capacity assumptions with the Head of Markets Activation.
• Define priority audiences and buyer types for local priorities; ensure routines, talk tracks and materials reflect buyer needs, objections and decision patterns.
• Ensure markets activation work remains solution-led by connecting buyer needs to the firm’s solutions, proof points and differentiators.
• Identify gaps (buyer relevance, proof points, messaging clarity, routines) and coordinate improvements via the appropriate owners rather than creating parallel approaches.
• Coordinate timing and dependencies with Campaigns, Content, Digital and Design so business development has the right supporting activity and assets.
• Lead delivery of markets activation activity locally, ensuring stakeholder readiness, clear ownership and disciplined follow-through.
• Provide consistent inputs to monthly performance reporting: what was delivered, what’s working, what changed and what needs to improve.
• Line manage and develop Markets Activation Managers where applicable, ensuring role clarity, coaching and consistent standards.

You'll be someone with

• Strong experience in sales enablement/Business Development/commercial mobilisation within a complex B2B environment.
• Proven ability to influence senior stakeholders and mobilise partner cohorts through routines and coaching.
• Strong buyer/audience understanding and ability to translate insight into markets activations.
• Strong programme delivery and risk management capability with multiple dependencies.
• Experience of using metrics and dashboards to drive action and improvement.

You’ll have people around you to learn from, ask questions and share thoughts with, alongside learning programmes to enhance your skillset and digital platforms to ease your work. All of this helps you succeed in achieving those big (and personal) dreams.

How you’ll succeed

You’ll have plenty of ways to develop at BDO; you might build deeper expertise in what you already do, take on something new or simply get better at the things that matter to you.

How and where you work matters too. Our agile working framework is designed around our Better Together approach: bringing more in-person time with clients and teams, creating more opportunities to share ideas, build confidence and develop day-to-day.

Whatever success looks like to you, you won’t be shaping it alone. You’ll have people around you who want you to do well, and plenty of opportunities to make it all count.

That’s how we’ll all continue to succeed by shaping what matters.

Apply now.

At BDO, we want everyone to feel included, valued and able to succeed. We welcome people from all backgrounds and are committed to improving access to opportunities – work we've been recognised for as Company of the Year at the 2026 British Diversity Awards. Because we know different experiences and perspectives make us stronger.

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