Central Marketing Brand Manager

• Formulate and implement brand strategy to achieve brand objectives.

• Ensure implementation of budgeted activities within designated timelines.

• Media planning across press, Radio, TV, Outdoors for campaigns.

• Generate creative campaign ideas to increase service center walk-ins.

• Monitor marketing expenses and ensure it doesn’t exceed budget.

• Formulate brand marketing budget in accordance with brand strategy.

• Maintain communication with OEMs with regards to all marketing activities in line with corporate guides.

• Communicate with business unit heads to ensure that activities are aligned with changes.

• Manage ongoing communication with advertising agency to develop and generate communication messages in accordance to customer centric strategy.

• Align with channel sales to identify programs to generate incremental sales.

• Ensure outlets (sales & service) are in-line with brand visual guides in collaboration with DEP department.

• Ensure that all showrooms and outlets have regular supply of updated POS materials.

• Drive consumer understanding and insights that defines our prime prospects’ needs, attitudes and values for consumers to have stronger and more impactful brand experiences.

• Lead all brand related projects in alignment with marketing department and business unit heads.

• Analyze consumer trends and information, and categories to help identify product categories to enter as future sources of growth through SSI, CSI and call center reports.

• Expand usage of non-utilized media channels to increase target segment reach.

• Motivate, organize and encourage teamwork within the workforce to ensure productivity targets are met or exceeded.

• Organize the recruitment and training of staff, as well as monitoring staff performance and progress.

Educational Requirements: Bachelor of Business and Marketing

Special Certification or Training Required: Bachelor Degree with Marketing majors

Required Industry Experience: 7-10 years of experience