Senior Consultant, SEO/AI Discoverability

Agency:

Credera

Job Function:

Consulting

Job Subfunction:

Marketing Consulting

Job Description:

Senior Consultant in SEO/AI Discoverability

As a Senior Consultant in SEO/AI Discoverability at Credera, you will help enterprise organizations adapt to how people discover, research, and evaluate brands across traditional search and AI-powered experiences such as ChatGPT, Google AI Overviews, Gemini, and Perplexity (Generative Engine Optimization, Answer Engine Optimization, and Artificial Intelligence Search Engine Optimization). Working across search, content, digital strategy, analytics, technology, and customer experience, you will analyze user intent and discoverability and turn insights into recommendations for content, experiences, and pages.

What You’ll Do

Understand User Intent & Discoverability

• Analyze user needs, search behavior, prompts, queries (including Conversational Search Optimization), and decision journeys to determine audience intent.
• Evaluate client visibility across organic search, AI-powered search (AI Search Optimization, Generative Search Optimization), and large language models (Large Language Model Optimization).
• Assess branded and non-branded intent, competitive visibility, citations, mentions, recommendations, source authority, and third-party influence.
• Identify gaps where client experiences miss audience needs, or competitors and third-party sources answer better, and determine which content, technical, authority, and experience factors affect discoverability.

Translate Insights Into Strategy & Action

• Translate intent and discoverability insights into prioritized recommendations across marketing strategy, technology, measurement, and page-level content and experiences.
• Recommend improvements to high-value content and decision-support experiences, content architecture, customer journeys, taxonomy, internal linking, and structured information.
• Inform roadmaps that balance near-term optimization with long-term transformation and align marketing priorities, digital investments, and ways of working with changing discovery behavior.

Deliver Client Work & Enable Execution

• Execute defined client workstreams and deliverables, partnering with managers, multidisciplinary teams, and stakeholders.
• Mentor junior team members as opportunities arise.
• Turn ambiguous business questions into structured hypotheses, analyses, workplans, and actionable next steps.
• Present findings and recommendations as clear business implications and implementation requirements for working teams, technical and non-technical audiences, and executives.
• Connect SEO and AI discoverability strategy to marketing, content, product, UX, analytics, engineering, and technology priorities.

Measure, Optimize & Grow the Capability

• Contribute to measurement approaches and recurring reporting that connect organic search and AI discoverability performance to explain changes, identify drivers, and recommend actions.
• Contribute to proposals, pitches, POVs, Scopes of Work, and new-business opportunities.
• Help build the AI discoverability capability (Artificial Intelligence Optimization and Generative AI Optimization) through repeatable methodologies, frameworks, tools, training, and best practices.

What We’re Looking For

We welcome candidates from SEO, content, digital strategy, analytics, digital experience, product, or consulting backgrounds.

• Minimum of 3 years of experience in SEO, digital marketing, content, analytics, digital strategy, or consulting, delivering results in client or business settings.
• Experience applying audience needs, search intent, and customer journeys to content, page, and experience recommendations.
• Experience solving digital, search, content, marketing, or customer experience challenges in complex organizations.
• Working knowledge of SEO fundamentals, including content optimization, crawlability, indexation, information architecture, and measurement.
• Analytical skills to synthesize digital analytics, search, competitive intelligence, and other qualitative and quantitative data into actionable insights.
• Clear communication and presentation skills, able to facilitate conversations and build alignment among technical and non-technical stakeholders.
• Curiosity about AI, emerging technology, and changing discovery behavior, including AI agents and agentic experiences (AI Agent Optimization, Agentic Engine Optimization), as the field evolves.

Tools & Platforms

• SEO & AI Discoverability: SEMrush, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Search Console, Profound, or similar SEO and GEO/AEO platforms
• Analytics & Reporting: Google Analytics 4, Looker Studio, Power BI, Tableau, or similar tools
• AI & LLMs: ChatGPT, Microsoft Copilot, Claude, Gemini, Perplexity, or similar platforms
• Productivity & Collaboration: Excel, PowerPoint, Teams, SharePoint, and Loop

Experience with every tool is not required; we value the ability to learn new platforms and apply them to client challenges.

Why This Role

AI is changing how people discover and evaluate brands, but the underlying challenge remains deeply human: understanding what people need and what information helps them make decisions. This role connects those needs to enterprise action, using established digital and organic search fundamentals to shape marketing and transformation priorities, strengthen customer-facing content and experiences, and help Credera and its clients define the future of discoverability.

$95,000 > $135,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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