Product Manager

Job Title

Product Manager

Requisition

JR000016108 Product Manager (Open)

Location

Malvern, PA

Additional Locations

Job Description Summary

The Product Manager will support execution of the professional/HCP marketing strategy for in-line products, translating brand strategy into tactical deliverables that enable effective field force engagement. Working closely with Marketing and cross-functional partners, this individual will help bring the brand strategy to life through strong execution, sales force resource development, and brand planning support.

Job Description

Key Responsibilities:

• Leads execution of assigned HCP marketing tactics aligned to approved brand strategy, launch objectives, and product goals.
• Translates strategy, forecast assumptions, and launch priorities into actionable tactical plans, field resources, and execution milestones.
• Supports brand planning, forecasting, long-range planning, and budget development through tactical input and performance insights.
• Manages assigned budget components, timelines, risks, and resource needs, escalating issues as appropriate.
• Identifies business, customer, and execution barriers and recommends actions to maximize opportunities.
• Partners cross-functionally with Sales, Training, Insights & Analytics, Regulatory, Legal, Medical, agencies, and other stakeholders to develop, approve, and implement assigned initiatives.
• Maintains current understanding of product performance, market dynamics, customer insights, competitive activity, and promotional opportunities.
• Ensures promotional materials and field resources are strategically aligned, customer-relevant, and compliant with applicable requirements

Qualifications

Education & Experience

• B.S. Degree is required, MBA preferred
• Minimum 2+ years marketing related work such as managing budgets, projects, and expenses or working with field-based sales force.
• Pharmaceutical experience preferred § Experience working with field-based sales force preferred
• Experience in the therapeutic area is preferred
• Track record of successfully achieving business goals and a record of successfully working with cross-functional team members
• Experience developing and implementing POA plans and meetings is preferred

Knowledge Proficiency

• Working understanding of marketing business processes and pharmaceutical regulatory requirements
• Developing customer and market knowledge of product performance, therapeutic and disease conditions, market dynamics, and competitive landscape
• Awareness of Healthcare Professional/Patient customer insights, including geography, culture, and market differences
• Working knowledge of the pharmaceutical development process and health care environment
• Basic understanding of future product/market opportunities to help assess strengths and weaknesses of competitive products
• Supports assigned product initiatives and builds knowledge of the marketing mix and distribution channels
• Gathers and maintains up to date information and knowledge of sales, market share, and information with promotional potential

Skills & Abilities

• Ability to analyze data and documents and understand marketing terminology
• Financial acumen with the ability to support business planning and budget management
• Ability to perform market research, scenario analysis, resource valuation, forecasting, metrics, sales analytics
• Project management skills and the ability to manage multiple priorities.
• Ability to identify resource needs, drive to completion, prepare reports, and evaluate results
• Brand Strategy- Target Product Profile, Global Branding, Value Proposition, Segmentation, Positioning, Packaging, Brand Equity
• Market Execution- Brand Messaging, Life Cycle Management, Targeting, Market Development
• Pharmaceutical Environment- Regulatory and Legal Environmental, Compliance, Brand Labeling, Product Issue Management
• Ability to support qualitative and quantitative market research projects and incorporate learnings and insights into tactical execution
• Ability to achieve results by collaborating with and influencing others
• Effective interpersonal, oral, and written communication skills § Skilled in Microsoft Office applications (Word, PowerPoint, Excel)

Physical Requirements

• 30% Travel may be required

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova

The expected base pay range for this position is $111k – $178k. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience.

This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company’s discretion.

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At Keenova, we believe that no one should be alone in their pursuit of better health. This purpose drives us as we pair quality therapeutics with human support—showing up in big moments and small to help patients find comfort and confidence.

We bring deep expertise and resolve to every therapeutic area we serve, including immunology, urology, men’s health, orthopedics, critical care, and pediatric endocrinology. We work with patients, care partners, and physicians to help them navigate healthcare system complexity and access therapies that make a meaningful difference.

We are Keenova—keen to solve, keen to serve. Learn more at www.keenova.com.